Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!
For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.
All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a men's world way behind them.
And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!
http://www.koei.co.uk/forum
http://mikke.dyskutuj.com
http://forum.thimun.org
http://forum.akusherstvo.ru
http://forum.atvflash.com
Beauty is Meaningless
a world in a grain of sand
Hold infinity
touches your heart
Make youself a better person
